I think it’s a little funny that I met the leader of Norman’s hottest new indiepop sensation in Austin. I met Evangelicals leader Josh Jones at a happy hour for a local arts organization. He had just moved to Austin from Boston, where he attended the Berklee School of Music, so when he remarked on the number of Austin High football fans filling the bar, I explained, “Oh, high school football in this part of the country is serious business.” I was about to explain how rabid fans in Oklahoma and Texas are, when he said, “Oh, I know. I grew up in Norman, Oklahoma.” Anyway, he acknowledged that my high school, Jenks, owns Oklahoma football, but it was fun when we learned we knew many of the same people in Norman.
Anyway, the often-ridiculed indie-music site Pitchfork has an interview with Josh today, which discusses the Norman/Oklahoma City music scene and The Evangelicals latest record. In the interview, Josh offers readers a bit of advice I have to contest.
People should quit their jobs, move to Oklahoma, move in with 34 people, pay $100 a month in rent and start a band or start painting. That way you’ll feel like you have a purpose if you lose your mind, and you’ll have some fun on the way.
Um, no they shouldn’t. In my experience, you will lose your mind, but you’ll be bored and suffocated all the while. Josh clearly has had a different experience, finding success in Norman that he didn’t find in Austin, and I do think Norman is better now than it was in the late nineties. In particular, The Opolis provides Norman’s indie community with a place for shows and visibility that the suburb lacked when I lived there.
Update: While I’m linking to Pitchfork and not saying anything snarky about it, I’ll point to two dead-tree articles about the online music publication. The September issue of Wired focuses on changes in the music industry, and has a feature about Pitchfork. The Austin Chronicle also ran a piece a few weeks back about the origins of the site. Both articles discuss how the economics of Web publishing allow Pitchfork to make money writing about relatively obscure bands, while developing a reach that allows it to take bands like Broken Social Scene and The Arcade Fire to a more mainstream audience.