infobong.com

A late night blog search revealed another blog devoted to an impossibly parochial topic. Darren Rovell's Gatorade Blog is a blog about Gatorade. I've only looked at a few posts, but it seems that the blog is only about Gatorade, ignoring the larger domain of sports drinks. Rovell is apparently a business reporter who has recently published a book about Gatorade and uses the blog to promote his product.

One post does make sense to me. When I lived in Philadelphia, I got in the habit of drinking Gatorade. I often thought that lemon-lime Gatorade would taste good with gin. Because you can only buy liquor from state-owned stores in Pennsylvania, liquor is quite expensive in Philly, so I never tested the idea. This post informs me that the concoction is known by the delightful name of "green crap." I think I'll stick with Mike's Hard Lemonade for when I want my booze with some citrus-flavored sugar water.

Steev says that Riot Porn demonstrates "There's a blog for everything." I actually find Riot Porn kind of interesting, so Darren Rovell's Gatorade Blog is a better example of a very targeted blog.