cowpies and roadkill are excluded from this offer
consumer generated media

Jon Lebkowsky quotes a post from David Kline discussing the emerging relationship between participatory online media, citizens, and global capital.

...most American companies are woefully unprepared for the managerial, marketing, customer relations, and product development challenges of a new business environment in which customers trust bloggers and each other more than they do traditional corporate marketing.

My first thought reading this is "Great," and my second thought is "That's really great!" Finally it occurred to me that the authors aren't celebrating resistance to corporate power, but are thinking of ways that businesses can adapt to a changing information world.

I believe that corporate America is the fundamental organizing power in the Western world today, exerting more power than government or religion. It's strange that people who might identify as libertarian are often more concerned with governmental power than business power. Perhaps this is what distinguishes libertarians from anarchists. Much of my research focuses on how participatory media creates opportunities for citizens to resist corporate power, so it's a little strange to see folks looking for ways for business to reassert its power in the culture.

Posted by McChris at November 13, 2005 01:24 PM
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