Watching the news I saw the latest commercial for Mucinex, a guaifenesin pill for loosening up phlegm. In the commercial, a newlywed Mr. Mucus and his bride make house in the lungs of an unsuspecting man. I'm recovering from the flu, and occasionally hacking up lung butter is disgusting enough without being presented with images of anthropomorphized, animated mucus.
A few years ago, Rob Walker wrote a column for Slate.com complaining about "Digger the Dermatophyte" in Lamisil commercials. In the commercials, Digger lifts up the toenail of a victim and proceeds to tear up the underlying tissue. Walker's reaction is understandably negative and visceral, but I never found the Lamisil commercials particularly offensive. In contrast, the Mucinex commercials with their bouncing blobs is appalling. Thank goodness for the Internets, where I can get my news without being ambushed with CGI phlegm.
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