cowpies and roadkill are excluded from this offer
misleading review blurbs

The use of decontextualized pullquotes is nothing new in movie marketing, but comparing the pullquote to the actual review can often offer minutes of entertainment. Here's a column online called "Blurb Racket" that documents these pullquotes and compares them to their sources. As Stay Free! suggests, Mr. Bialik should pare down his picks a little, but there's still some choice material to be found:


Minneapolis Star Tribune: "Fun!"
Actual line: "Once the foursome sets out to use those powers, the fun gives way to a flood of special effects that are on a tight cycle: There's an explosion; cars and buses fly through the air; a building collapses. Repeat. ... Of the five, Evans/Torch is the most fun to watch."


When the quotes are put into context like this, one wonders why Sony ever needed to concoct the phony reviewer David Manning.

Posted by McChris at August 10, 2005 01:40 PM
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