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The sensibility of the participants seemed very much to be: we're here to show all you people here in the Mall of America that we're thinking on a different plane. So it was much less of a cynical in-joke on scenesterism and much more of a genuine self-expression. The New York mob was, in a certain way, about anti-expression. It was kind of like, we're all just going to show up and we're going to chant and be a big physical presence for no reason other than we think that it's funny. Whereas in other places it took on almost a "happening" kind of vibe, to express a certain kind of commonality, and to express, say, a certain opposition to corporate space. It was taken up almost entirely in a politically tinged way, even though it was never explicitly political.