infobong.com

Although it has its fans in my department, I don't really watch "The O.C.", so I missed a product-placement moment last night. Apparently one character said, "So, I A9.com'ed him last night," instead of "Googled him." Apparently Amazon is attempting to gain exposure for its search engine by having it written into the script of "The O.C." I wasn't able to find this line using Google video search, but who knows how a captioner would spell "I A-nine-dot-commed him," so, for now, I assumed this really happened.

If sharing TV shows via BitTorrent ever gains the critical mass to scare advertisers, I wonder if we'll see increasing uses of product placement, particularly for geeky products like search engines and operating systems. There have been plenty of Slashdot threads about what operating system a series uses on screen, will we start to see banks of purple Sun Microsystems servers on "24" or monologues about the wonders of DB2 on "Alias" once enough geeks watch their TV with the commercials edited out?