infobong.com

I guess its true that Six Apart is buying Live Journal. I was wrong when I suggested that Six Apart would move LJ's user base over to TypePad or begin charging subscriptions, since creator Brad Fitzpatrick's LJ entry explicitly says, "LiveJournal won't become paid-user-only or anything crazy like that," and insists that users will not have to move to TypePad. I wonder how long that will last. What often seems to happen with mergers like this is that the acquirer releases one more rev of the acquired product (LiveJournal) and continues to offer it, but eventually lets it wither on the vine, encouraging users to move to a more profitable product (TypePad). I'm just speculating.

I was right on one account, Brad admits much of LiveJournal was eyeball-frying ugly, saying, "because we weren't the prettiest and didn't give good quote, we were often overlooked." He says he's looking forward to applying the expertise of Six Apart's design and marketing teams to the project.