infobong.com

Noting how the face of Marxist martyr Che Guevara has popped on all kinds of consumables, The Christian Science Monitor asks, "How did an avowed Marxist become, literally, the poster boy for conspicuous capitalist consumption?" It makes for an interesting news story, I suppose, but it seems like a given in "Cultural Studies" that capitalism has a knack for co-opting subversive ideas and commodifying them. (witness major-label wankstas Rage Against the Machine) Maybe reporter Elizabeth Armstrong slept in on that day in college. Of course, when we live in an era when Urban Outfitters can pass off shirts like these as "hep," Che's face on a Vuitton handbag is all the more striking.