This may be old news to readers, but I just ran across Adbusters' Black Spot Sneaker project, which attempts to mass produce sneakers in a unionized factory in South Korea. The project simultaneously supports social justice and attacks the image-laden marketing campaigns of Nike and other shoe vendors.
The catch is Adbusters needs 5,000 people to pre-order a pair at $60 before they can place an order. Right now they have 1,074 pre-orders, so its your job, dear reader, to place an order and recruit 3,925 of your closest friends to place an order too. I'm going to place one soon, so you're already down to 3,924.
$60 sneakers? I know that's chump change for many shoe buyers, but it's over twice what I usually pay for mine. I suppose that guarantees that I am buying from Sweatshops R Us, but since the actual manufacture of a shoe costs a fraction of the retail price, you'd think that the preorder thing would save enough money to at least partially offset the union pricing and the relatively small size of the order.
Posted by: Prentiss Riddle at September 30, 2003 10:25 PMrecent entries
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