infobong.com

If you read Blogdex regularly, you'll quickly notice that any mainstream news story that mentions blogs will rise to the top of the charts. Most of the news reports seem to rehash a lot of the hype that surrounds blogging, which often leads me to wonder why people bother to blog them. The New York Times has apparently caught onto this trend, and seemingly publishes a blog story every Sunday, which blogs reliably comment on, link to, and otherwise promote.

Today's story on blogging in the corprorate world is bound to make an appearance, but it makes a few points that merit posting it here. This spring I took a course in in the School of Information on Knowledge Management systems, and we often discussed how "the power of blogs" might be harnessed in the corporate world. For the term paper I wrote about diffusion theory and social context, and how blogs might be used for better knowledge diffusion, since they offer room for added social context. A quote from Alan M. Meckler, CEO of Jupitermedia sums up in one sentence what took me 12 pages to accomplish in my paper: "But it doesn't work unless you have some personality in it."